We've lived it.

We get things done
and spend wisely doing it.

The healthcare team at Marketing Department Inc. has over 20 years’ experience working directly for hospital/clinic systems.

The agency has been integral to the success and growth of independent health care providers, health plans and public health organizations.

Karyn Olsson

Inside the office and out, Karyn makes things happen. Organized, tireless and detail-focused, she manages the day-to-day operations and guides the future of the agency while overseeing projects for many of our clients. Always focused on targets, strategy and people, Karyn has earned a reputation for getting results. She brings more than 25 years of experience to our clients in creating strategic plans, conducting market research, leading marketing operations, analyzing budgets, and developing excellent patient experiences.

Dennis Smith

Consulting - Policy & Advocacy
There are very few people who have a deeper knowledge of rural healthcare policy, advocacy and strategic planning than Dennis. Dennis is the President of Dennis H. Smith Consulting, a firm dedicated to rural healthcare services. Dennis is the former President and CEO of Upper Peninsula Health Plan and its related companies, growing UPHP into one of the nation’s best health plans with nearly 50,000 members. He currently serves on several healthcare related boards and began his work in healthcare in 1971, including serving as Senior Director of the Michigan Health and Hospital Association.


VP Strategy & Creative
Daveo digs deep to understand everything about your organization and translates the learning into strategic creative insights. Leading the creative process every step of the way, Daveo brings a wealth of healthcare marketing experience, including more than ten years on the executive team at Aspirus in the Upper Peninsula of Michigan, where he was integral to introducing Aspirus to the region and progressively making it a market share leader. Daveo has led the creative and strategic growth of rural healthcare organizations, independent practices and public health institutes.

David Sim

Account Manager
“The Other Dave” is committed to serving as a marketing partner for each of our clients. He deeply appreciates the great work our clients do each day for their patients and communities. Dave ensures that every project is accurate and is delivered on time and on budget, to meet the needs of our clients. Full of enthusiasm, he led marketing and communications for a growing Upper Peninsula critical access hospital prior to joining Marketing Department, Inc. Dave excels in developing and managing public relations, social media, staff communications and community events.

Sean Bahr

Web & SEO Manager

Morgan Laajala

Digital Manager

Bob Orton


Laurel Hoitsma

Public Relations

Aaron Radzwilowicz