When you nail down strategies,
you build momentum.
Building a strategic mix of hospital service lines can be a game changer for small hospitals. The right set of services will allow you to better serve your community and differentiate yourself in the market. This is especially true for mid-size and rural markets. To start, Marketing Department Inc. will immediately work with your leadership teams to help prioritize existing service lines based on the current level of patient experience, quality of care, department culture and revenues. We will work closely with your service lines and leadership team on a top-down approach.
During this process, leadership, physicians and departments will work together to create a common vision of patient needs and experiences and develop a plan to increase service line volume.